Short preview
Log in or register for the full version
About
In this program Eve Ash, Psychologist and Founder Seven Dimensions, interviews Ben Walkenhorst, Founder, no fussing about to explore some practical advice and strategies. Ben Walkenhorst says you must understand your brand and ensure it represents the image you want:
• The key to marketing & branding
• The value proposition
• The brand essence 1. Social 2. Functional 3. Emotional
• Consider your brand as a character
• The brand identity
• Brand evolution
• Marketing essentials
This is available as part of
Insights and Strategies Series
Inspire best practice performance with up-to-date knowledge, insights and strategies from a range of business leaders in Australia and USA, interviewed by Psychologist, Eve Ash. A brilliant range of new programs on hot business topics to inspire awareness and improvement. These invaluable lessons fo... read more
-
- Topics
- Business Excellence
- Creativity and Innovation
- Marketing
- Year of Release
- 2015
- Video Running Time (minutes)
- 11:00
- Featured Talent
- ASH E
- Course ID
- INSIGHTS16
Handouts
- Description
- Transcript
Only preview versions of handouts can be viewed without a license.
Related Courses
Creating Your Brand Proposition
E-Learning Version Creating Your Brand Proposition is a course that provides useful strategies to build your brand. Ben Walkenhorst, marketing consultant shares tips with Eve Ash about creating brand propositions through understanding what comprises a brand 'essence', envisaging your brand as a char... read more
New Release
Interactive course with lessons, pre-test, and post-test
