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About
In this program Eve Ash, Psychologist and Founder Seven Dimensions, interviews Sadhana Smiles, Director, RealChange to explore some practical advice and strategies. Sadhana Smiles says you must ensure your brand reflects the product and service image you require:
• Competing brand messages
• Memorable brand experience
• Creating the brand experience
• Moments of truth
• Measuring success
• Unified brand experience
• Key points
This is available as part of
Insights and Strategies Series
Inspire best practice performance with up-to-date knowledge, insights and strategies from a range of business leaders in Australia and USA, interviewed by Psychologist, Eve Ash. A brilliant range of new programs on hot business topics to inspire awareness and improvement. These invaluable lessons fo... read more
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- Topics
- Selling Skills
- Marketing
- Year of Release
- 2015
- Video Running Time (minutes)
- 10:00
- Featured Talent
- ASH E
- Course ID
- INSIGHTS06
Handouts
- Description
- Transcript
Only preview versions of handouts can be viewed without a license.
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Brand Marketing
E-Learning Version Brand Marketing is a course designed to explain how a brand is a promise wrapped up in an experience. Sadhana Smiles explains to psychologist Eve Ash about how brand marketing reflects product and service image. With so many brands competing for our attention, businesses need to u... read more
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