Introduction

Leadership, Professor John Kotter's essential guide to creating dramatic and productive change by developing the natural talents of managers and staff throughout the organization. The model company performs decently; the hot competitor performs brilliantly. One is decently managed; the other brilliantly led.

In this Seminar, Professor John P. Kotter advances the theory culled from his extensive research and experience in companies with strong leadership cultures that most organizations already have ample management capability, but lack sufficient leadership to propel themselves consistently forward. He further asserts that leadership skills can be learned; in fact, he claims many managers are only steps away from realizing the potential they may not yet know they have.

Kotter helps you focus on your own leadership potential by distinguishing the functions and goals of leadership from those of management. When the differences are clearly seen, you will recognize when each skill set is called for and deploy it effectively. And with this knowledge, it becomes possible to install the structures and policies most conducive to identifying and developing leadership.

The benefits: alignment, consensus, and enhanced energy.

The Six Video Segments:
* Leadership Is Not Management
* Setting Direction
* Aligning Constituencies
* Motivating And Inspiring
* How Much Leadership Is Enough?
* Creating Sufficient Leadership

Featured Participants include:
* ARCO
* National Cash Register
* PepsiCo Inc.
* ConAgra.