Here they come: the fourteenth generation of Americans.
*Self-confident and optimistic.
*Independent and goal-oriented.
*Masters of the Internet and PC.
*Yound adults who believe education is cool, integrity is admirable, and parents are role models.
*They're blunt.
*They're savvy.
*They're contradictory.
*They're the children of Baby Boomers and the younger siblings of Gen X.
*They are the young adults born between 1978 and 1984 whose presence in the workplace will continue to grow for the next 10 years.
*They are Generation Y.
*With job experiences or internships under their belts, the Gen Yers know what they want from their careers.
*They pose new challenges for organizations that are already spending time, energy, and money recruiting and training young talent.
Managing Generation Y is for those who want to become the employer of choice for the next cohort of young adults. Discover the Gen Y traits that pose the greatest challenges to managers as well as the best practices you can implement to keep these upbeat, techno-savvy workers focused and motivated.
