Dr. James Belasco - renowned academic, consultant and author - sees the phoenix as a continually renewing life force and contends that organisations must similarly commit to continual renewal. Profiles three highly successful organizations
* Ingram Micro
* the Sheraton Berkshire and
* U.S. Naval Air Depot whose success can be attributed to, in part, four key tenets: * Turn over the responsibility for work to the people who do the work. * Give people learning opportunities and facts that enable them to make key decisions. * Reward people for keeping customers always in their line of sight. * Leave a legacy that makes a difference.