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In Chapter XII in “The Art of War” Sun Tzu addresses issues in regards to attacking with fire. “The Mind of a Leader - Episode 12: Utilizing the Media” relates the different developments when attacking with fire to the art of utilizing the media, a most unpredictable and difficult platform - and takes a closer look at public relations.

Discover The Mind of a Leader...

Participants:
  Tony Visconti
  Jan Carlzon
  Katie Ford
  Philip Kotler
  Jim Buckmaster
  Larry Flynt
  Michael Dukakis

This is available as part of

Mind of a Leader II, The
Inspiration, Training & Action!
24 famous international top leaders and experts within business, politics, art, sports, organized crime, philanthropy and health care are united in a timeless and universal documentary about leadership, ethics and visions. The topics discussed are closely related to the issues raised in the 13 chapt... read more
Topics
Leadership
Video Running Time (minutes)
21:00
Featured Talent
Benjamin Holk Henriksen
Fredrik Lassenius
Product Type
Video
Course ID
2881