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About
In Chapter X in “The Art of War” Sun Tzu addresses issues in regards to the terrain and the criteria that determines the most favourable position. “The Mind of a Leader - Episode 10: Positioning” takes a closer look at the term positioning and the ability to create customer appeal by defining the right product mix consisting of quality, price and branding.
Discover The Mind of a Leader...
Participants:
Jan Carlzon
Bengt Baron
Philip Kotler
Stan Shih
Steven Hilton
Philippe Starck
Ulrich Bez
This is available as part of
Mind of a Leader II, The
Inspiration, Training & Action!
24 famous international top leaders and experts within business, politics, art, sports, organized crime, philanthropy and health care are united in a timeless and universal documentary about leadership, ethics and visions. The topics discussed are closely related to the issues raised in the 13 chapt... read more
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- Topics
- Leadership
- Video Running Time (minutes)
- 20:00
- Featured Talent
- Benjamin Holk Henriksen
- Fredrik Lassenius
- Product Type
- Video
- Course ID
- 2879
