Trapped!

Over the years, quality and service have gotten better – so much better that consumers often can’t tell the difference between competing products. So what can you do to escape this “sameness trap?” Tom Peters presents 5 concrete steps for putting your company ahead of the competition.

• Web World: Reap the opportunities - avoid the pitfalls

• Women: The Competitive Advantage. Women are coming into their own as never before. Tom shows you how to tap into the unlimited power of women

• Boomers and Beyond: Tom details the potency of the aging population and tells you how to seize their imaginations – and their market

• Design is Everything: Break out of the sameness trap with design. Design is cool, immediate, amazing. It can win you a customer for life – in an instant

• Brand Power: Know thy self, know thy strengths, and then let the world know thee – big time.